At this time of year our great country is immersed in college bowl season. I’m a football fan, so bowl games are an essential piece of my holiday puzzle.
As I typed this I was watching Notre Dame and Ohio State slug it out in the Battlefrog Fiesta Bowl and asking myself a few questions. First, when did Tostitos brand tortilla chips stop sponsoring this bowl game? Tostitos and Fiesta Bowl went together like, well, chips and salsa. Second, who or what on earth is Battlefrog*?
I remember when college bowl games didn’t need corporate sponsors. We simply had the Rose Bowl, Orange Bowl, Sugar Bowl, and Cotton Bowl. That remained the status quo through most of my childhood, but then the number of bowl games proliferated: Tangerine Bowl, Independence Bowl, Sun Bowl, Citrus Bowl, Peach Bowl, and on and on, ad nauseum.
Corporations smelling big money began gobbling up sponsorships right and left. Some, like GoDaddy and Belk, even invented their own bowl games. If the sponsorships remained static from year to year they’d be easier to keep track of, but as in the aforementioned Battlefrog Fiesta Bowl, nee Tostitos Fiesta Bowl, the names often change.
This year we can watch the Goodyear Cotton Bowl, the Capital One Orange Bowl, and the Allstate Sugar Bowl. Only the Rose Bowl, tastefully presented by Northwestern Mutual, has remained above the fray. I was rooting for the Iowa Hawkeyes in that offering. It didn’t go well.
I do have one suggestion for future bowl game sponsorship: The corporation’s name/product should fit the bowl game being sponsored. Therefore, I present the following combinations for your consideration:Liquid Plumr Toilet Bowl
Kellogs Cereal Bowl
Martha Stewart’s Decorative Bowl
Chiquita Banana Fruit Bowl
Hawaiian Punch Bowl
Pineapple Express Bong Bowl
Orville Redenbacher’s Popcorn Bowl
Krispy Kreme Dessert Bowl
*Battlefrog is a televised college competition series, according to Google.