Tag: marketing

Chance Meeting

I felt good enough this morning to take my laptop to a favorite coffee shop and work on book three in my Happy Valley series. The place was busy, but not crowded when I arrived, so I ordered my tea and found a place to plug in as it was prepared.

No sooner had I typed in my password than my name was called and I scurried over (I’m a great scurrier) to pick up my order. As I snagged my cup of Sunrise Roobios, a young man caught my eye. Actually, his sweatshirt caught my eye. It was a warm gold hoodie with the word Sneaux. emblazoned on it in black lettering. I complimented him on it and asked where he’d gotten it.

“I made this,” he said. “I own SneauxBalls.”

I must’ve looked puzzled (what’s new about that?) and he elaborated. His company makes snowball treats: Finely crushed ice in a paper cone doused with a specially crafted syrup. Very tasty stuff.

We exchanged names—his is Jarrett Maloy, and I told him I’d like to buy one of his sweatshirts. He gave me the address for his business, and voila!

Jarrett and moi. He opened his shop early just for me!

Jarrett Maloy is my new marketing hero, and he certainly gave me some ideas about ways to get my book titles out there. And get this, Jarrett is a family name in my world and holds a special place in my heart. We were meant to meet today.

We talked books and I learned he and his twin daughters have published a coloring book on Amazon featuring the flavors of his company’s Sneauxballs. Clever, right?

http://Coloring With The SneauxTwins https://www.amazon.com/dp/B09KN62PBP/ref=cm_sw_r_cp_api_glt_fabc_B4A4WKACE3NVZ9ZYMW4M

I love it when the world works like this. Check Jarrett out on Facebook at JMo’s SneauxBall. And if you happen to live in the Tallahassee area, pay him a visit at 2033 S. Adams, St.

Peace, people!

And Now, A Word from Our Sponsor

Later today, I’m getting a lesson on creating a Facebook ad for my books from my friend, author, Lori Roberts Herbst. Lori has, so far, published the first two books in her Callie Cassidy Mystery Series: Suitable for Framing and Double Exposure. (Links below). Both books are a lot of fun with believable, likable characters and plots with enough twists and turns to keep a reader guessing until the very end.

I hope Lori knows what she’s getting into, I’m fairly obtuse when it comes to all things related to technology and marketing. My efforts at marketing my own books have teetered between annoying and really annoying. Hopefully, Lori can guide me into the realm of ‘much less annoying.’

Wish us luck. And consider investing in anti-anxiety meds. Demand may rise exponentially during today’s tutoring session.

Peace, people!

Check out Lori’s books. Both are available from Amazon and on Kindle and Kindle Unlimited.

http://Suitable for Framing (Callie Cassidy Mysteries) https://www.amazon.com/dp/1736259318/ref=cm_sw_r_cp_api_glt_fabc_K87038Y3QF8CQM40ZJ1X

http://Double Exposure (Callie Cassidy Mysteries) https://www.amazon.com/dp/1736259334/ref=cm_sw_r_cp_api_glt_fabc_WNB0MWV8NFXJ37CDV0JS

Those Pesky Marketing Algorithms

Something I liked or clicked on or posted a comment about on Facebook resulted in the following suggested item showing up in my social media feed:

Now, I have a couple of questions. First, is this dress meant to be worn as lingerie? The model is sporting a watch. To me, that’s an indication that she doesn’t want to be late for an upcoming appointment outside of her home.

This leads to my second question. Is this appropriate attire for church? I guess I’ll find out soon enough. I might need bail money.

Peace, people.

Snapshot #81

I took this photo at a local store that specializes in hunting and fishing paraphernalia, i.e. fishing rods, guns, ammunition, etc. I’m not sure how a pacifier fits their target demographic, but then my degree isn’t in marketing.

There are too many things going on in this packaging for me to come up with a single title. Note the, “Ages 6 months to 99 years” recommendation in the lower left hand corner. Perhaps I should call this one, “A Gift for the Ages!”

Maybe I should focus on the whole Broadway Baby/fame aspect. How about, “I’m ready for my close up, Mr. DeMille,” or “Kim Kardashian, Eat Your Heart Out.”

Suggestions are welcome. 

The Kindness of Strangers

I’ve chronicled my struggle with loneliness in the past, as well as my futile attempts to make friends in the Tallahassee area. It’s not that the people here aren’t welcoming. They are very much so. It’s been more a matter of circumstances and scheduling. 
In my quest to stay busy and to keep myself out there I’ve become quite fond of our local Sephora store at Governor’s Square Mall. The young people who work there are so accommodating and friendly. Yes, they want to sell me beauty products, but they go about it so nicely.
Take Eddie, for example. The young man knows his stuff. This afternoon he treated me to a facial and even suggested a lower cost way to achieve the same results as the $66.00 product he used to make my skin glow. End result–I spent money on another product and left knowing I’d return soon for more goodies.

Never underestimate the power of kindness. Or good customer service.

  
Peace, people!

Kentucky Bourbon Barrel Ale

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I believe Whole Foods has a new marketing approach. It works like this: Station a really good looking younger man in front of the beer cooler section. Have him look slightly perplexed. Unsuspecting older women will be sure to ask if he needs a hand. 😜 Then he’ll say, “Oh there it is! You really should try this. It’s an ale aged in Kentucky bourbon barrels.”

Let’s face it, the guy might’ve said, “You really should try this. It’s a monkey’s butt aged in peanut butter,” and I’d have purchased it.

Yes, I bought an exorbitantly priced four pack of this stuff because the guy was ridiculously cute. Thank goodness, it’s really quite good.
Well done, Whole Foods, well done.

Peace, People!

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Ok, this wasn’t him, but I’d buy whatever he’s selling, too.