Studly Doright and I recently drove to Dallas from our home in Florida, most of the time taking advantage of the interstate highway system. I took a few photos along the way—none of them very memorable.


But in Texas a billboard ad campaign caught my eye.

Maybe I’m being a wimp, but I don’t exactly relish the image of a rattlesnake seatbelt. I call this an ad fail.
Now, a similar seatbelt billboard didn’t bother me. In fact, it’s pretty clever.

Am I wrong? Would the snake ad make you want to buckle up?
Peace, people!
I guess it caught your eye? So in that case, it worked? There are some ads I can remember, but I wouldn’t be able to tell you the product.
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All I could picture was having to hold a rattlesnake! Sorry! I’ll take my chances with being unbuckled.
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hehehehe
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I agree with you
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Thank you!
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Ok…I didn’t realize it was a snake at first, so…
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If you’d seen it on the billboard you’d have known instantly. It looked way too real.
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Got it👍
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The Snake ad would give me shivers and i would not want to associate it with my car. The western belt, it’s Ok, still not my thing. Maybe if an ad could associate the seatbelt as a warm hug. That could work. A couple of years ago there were billboards in NC showing Bear Arms, as in The Right to Bear Arms. It was catchy.
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I like the hug idea.
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West is best.
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Certainly!
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I have no clue why anyone would make the association that putting a snake on your person is staying safe. I get that they were trying to associate the unbuckled seat belt as the dangerous snake, but… it is still the seat belt. You don’t want to associate that with a negative image at all. This is definitely and advertising fail for me.
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Couldn’t agree more.
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I’m curious about the first picture: what’s that bizarre building?
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I’m not sure! I think I took it outside of Baton Rouge. Or maybe Mobile. It’s interesting for sure.
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I think the snake ad would rattle me too much.
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Ha! Wish I’d thought of that pun!
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