In college I took enough psychology classes to make me annoying (ok, more annoying) to my friends and family. I loved reading about experiments and studies into animal and human behavior.
One that has stuck in my mind is an experiment that I believe B.F. Skinner, known as the father of operant conditioning, constructed. Now I tried to google the experiment, but never hit on the exact study I was looking for, so maybe I made it up. Please, if you know of the study correct my errors.
As I recall, in the study some rats were given a treat every time they pressed a lever, while other rats never received a treat, and still others received treats at random. Understandably, the rats receiving no rewards soon gave up pressing the lever, and the rats who always received a treat became complacent. The rats that received treats only now and again, though, were the most eager to press the lever.
Hmmm. I get this dynamic now; whereas, in college I did not. Let me illustrate:
Once, many years ago, I arrived home from a business trip to find Studly Doright standing outside our home in Melbourne, Florida, with our motorcycles loaded for a trip. He told me to get ready for a weekend ride and to grab anything I might need for a weekend of fun. He refused to tell me where we were headed, just that I might need my swimsuit.
Unbeknownst to me he’d booked us the attic room at the Seven Sisters Inn (A Historical Bed and Breakfast) in Ocala, Florida. It was wonderful and romantic, and ever since that time I’ve fantasized about another such surprise. Had he never treated me to that trip I’d never even entertain the thought, but he did and now, no matter how often I push the button I receive no reward. Well, at least not THAT reward.
Sigh. Better to be the rat that never got the treat? You decide.

How about giving him random electric shocks until he takes you back there?
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The thought has crossed my mind.
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Yes, I’m afraid we men tend to need subtle reminders. Could you perhaps scrawl a message in twenty-foot high letters across a nearby barn door or something?
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Ha!
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It’s those treats which are truly the sweetest. When you least expect them
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