I believe Whole Foods has a new marketing approach. It works like this: Station a really good looking younger man in front of the beer cooler section. Have him look slightly perplexed. Unsuspecting older women will be sure to ask if he needs a hand. 😜 Then he’ll say, “Oh there it is! You really should try this. It’s an ale aged in Kentucky bourbon barrels.”
Let’s face it, the guy might’ve said, “You really should try this. It’s a monkey’s butt aged in peanut butter,” and I’d have purchased it.
Yes, I bought an exorbitantly priced four pack of this stuff because the guy was ridiculously cute. Thank goodness, it’s really quite good.
Well done, Whole Foods, well done.
Peace, People!

Ok, this wasn’t him, but I’d buy whatever he’s selling, too.

They make KY Bourbon Barrel Ale in my hometown! 🙂 My Loud Mom says it’s good stuff — that attractive young man knew what he was talking about! She also says to take it easy with the stuff… a little goes a long way!!
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It is very tasty. And it is really potent! I’m hooked.
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Words cannot express the unbridled relief I feel that my poor gender is not the only victim of nonsensical sensual marketing techniques!
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🙂
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